One of the more exciting aspects of fashion journalism is getting to conduct interviews with the designers themselves. High-end fashion designers are often thought of as offbeat, eccentric, or creative geniuses, and this garners a lot of interest from the public. That’s where interviews come into play. People want to know what the designer’s personal life is like, how and where they find inspiration, if they were trained and where.

Many people want insight on exactly what it means and what kind of work ethic it takes to do what they do. Moreover, interviews are a great way for journalists to get the scoop about a designer’s current and upcoming projects and when they’ll be released. Interviews serve to inspire readers, direct purchasing habits, and can be used to make connections, boost notoriety, and increase online traffic for the writer themselves. Asking the right questions and creating an amazing piece of work can open up a great deal of doors for any journalist.